09 Oct 8 Reasons Your Business Needs a Website
Do small businesses even need a website?
Located in Pequot Lakes, Minnesota, iWeb Interactive has worked with a few small businesses in the area. We’ve we worked with small businesses from all over the country. From small town main street shops to garage start ups. Some small businesses are actually successful, and they don’t have time to create or really see much need for a website.
Other’s don’t see the return on investment in creating a website. What you don’t realize, is that a website is an investment. It’s part of your marketing strategy. Even if you just have a one page informational website, that’s okay. As long as it communicates your message to your target audience.
Here are a few key and compelling reasons why you should get a website for your small business:
1. The barrier of entry is low.
Anyone with a laptop and Internet access can now easily market their ideas and services. It’s an incredible opportunity to convert that was unheard of decades ago!
2. It serves as an online brochure.
This is how potential customers can find out more about your past works. It can also be utilized as a platform for showcasing your products and/or services, as well as your client testimonials and success stories.
3. It adds business value.
Practically everything has a digital equivalent nowadays. If you don’t have an online presence, customers will wonder why.
4. It attracts new customers.
People with an interest in your products and/or services will be able to quickly find you and your contact information when they search for particular keywords on Google.
5. It helps retain old ones.
It gives you the chance to communicate and interact with loyal patrons regularly through special site coupons, email newsletters, etc.
6. It enables you to compete in the ecommerce space.
Online shopping is a practice that, by all indications, is here to stay. (More than $300 billion dollars was spent on ecommerce in 2015 in the US alone!) A website gives your clients the convenience of buying from you online.
This is great for small tourist type shops that close up in the winter! With a website and e-commerce you can encourage your visitors int he summer to purchase from you online during the holiday season! What a great way to expand your business and the investment doesn’t add much to your overhead costs!
7. It increases your authority.
You can create content within your site that can inform, educate, and influence potential buyers. Great for consultants, lawyers, doctors, mechanics, anyone selling a service of some type. Create content that shows your expertise in the industry. The more you know, the more you impress potential clients and they will utilize your services.
8. It helps increase awareness about what you do.
You can easily address concerns and frequently asked questions through posts and updates. Running a website blog is the number one way to raise your search engine rankings. Also we all knows as entrepreneurs the best way to sell a client or customer is to solve a problem. If you are solving problems with your services or product your website can help customer’s ask the right questions!
The importance of having an online presence
The list above isn’t exhaustive, but it pretty much highlights the pros and cons of having an online presence nowadays. The long and short of it is that yes, having a website is valuable, even if your business is local and you don’t sell anything online. It lends more credibility to your business and makes it easier for customers to find you. It also allows you to nurture relationships with them. A business website is an investment that pays multiple times over.
Need a straightforward, no-frills website that puts your business in the best light? Let iWeb Interactive help take the stress out of building one! Contact us now at firstname.lastname@example.org or request a quote.
Laura Moser is a Front End Web Designer. She has been designing websites for over 15 years and has a Bachelors Degree in Web Design and Development. She currently resides in Pequot Lakes, Minnesota. She enjoys cheering for the Minnesota Vikings, Four Wheeling, Bon-Fires, and is TV & Movie Junkie.